Jeremy Clarkson’s Diddly Squat Farm to host Cereals Event 2026
The big news for the agricultural community is that TV personality and farmer, Jeremy Clarkson, will host the UK Cereals Event 2026 at Diddly Squat Farm in the Cotswolds.
Shufflebottom, like millions across the UK, has tuned-in avidly to the hit Amazon Prime TV series Clarkson’s Farm which has achieved global recognition for Clarkson and the farming ventures on his 400ha farm in Chipping Norton. We are excited (as must be the farming industry) that Clarkson will use the power of his brand in this collaboration to highlight the significance of the arable industry and the tough times it is facing.
As Clarkson says:
“Farmers across the country are facing some of the toughest challenges seen in decades, so we wanted to be involved in something positive, and hosting Cereals was an opportunity to run a large-scale practical event for UK food producers.”
Shufflebottom has been involved in the Cereals Event for many years. We know that is a great platform for conversations with our customers about the particular challenges they face as they develop, or diversify, their particular agricultural enterprises. Importantly, it’s a chance to showcase our experience and expertise in the manufacture and delivery of the diverse range of specialist, steel-framed buildings for the sector. We’re proud of our reputation as being the natural choice for agricultural steel framed-buildings and for adding-value to every penny that is invested by our customers.
We’ve already put the 10th-11th June, 2026, in our diaries, and we’re looking forward to this BIG ‘technical, progressive, arable event’, which we know will further raise the profile of British Farming. Registration is already open, so if you don’t want to miss out, please visit the Cereals website for information and to book your place as 25,000 visitors are expected to be at Diddly Squat over those two days.
If you can’t wait until 2026 to talk to us at Shufflebottom, we’ll be at this year’s 2025 Cereals Event on 11th-12th June hosted by Andrew Ward at Heath Farm, Leadenham, Lincolnshire. And you might like to know, that visitors who register for the 2025 Cereals Event, will have exclusive early access to the 2026 Clarkson Cereals Event.
We hope we’ll see you at both events to chat over a cup of tea. Members of our specialist sales team will be there to discuss your specific needs and offer solutions from the wide range of quality steel-framed buildings we supply to the agricultural sector.
Just a reminder that Shufflebottom will be attending the UK’s main agricultural shows throughout 2025. Please follow this link to see which, where and when!